Twespians Fringe: Theatre PR – Pushing it to its limits
After their first crack at the digital theatre PR whip, ‘Are we doing all we can?’, theatre/twitter meet-up Twespians rounded up another panel to tackle ‘Pushing it to its limits’, supported again by the lovely folks at Mobius.
With the digital world being so important, do we need to rethink the tried and tested methods that so many still rely on today? Can we learn from what people are doing in other disciplines? Is a fundamental shift required in how we perceive audience, community and promotion?
This month’s panel included:
Chris Unitt – Head of Social Media at Made Media, editor of Made in Birmingham and board member of The Other Way Works. Also blogs over at ChrisUnitt.co.uk.
Lindsay Watson – Digital Marketing at Cameron Mackintosh. Tweets over at @lindsays_tweets.
Luke Murphy – Co-founder of Twespians and Digital PR manager at 33 Digital. Also blogs at @lurkmoophy.
Ben Matthews – Founding Director of Bright One Comms, Co-founder of Twestival and Freelance Digital PR Consultant. Also blogs over at @benrmatthews.
And chaired by the lovely Eleanor Turney – Web Editor of A Younger Theatre and freelance journalist for The Guardian, IdeasTap and The Stage.
Proudly sponsored by Mobius: Supporting dialogue within the theatre industry.
Recorded at the Old Crown Pub at 33 New Oxford St, London on 21 November 2011.
http://www.twespians.co.uk
http://www.meetup.com/Twespians/events/39035102
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