Twespians Fringe: Theatre PR – Are We Doing All We Can?
Hosted by Whatsonstage.com deputy editor Andrew Girvan, the latest Twespians Fringe event brings PRs and journalists together with a panel discussion on ‘Theatre PR: Are we doing all we can?’
PR has been changing as an industry at the same rate that Twitter changes trending topics recently. Is theatre PR keeping up with the moving industry? We discus the good side and bad side of current theatre PR, where we can move forward and where we need to trim the fat in an industry that Lyn Gardner refers to as ‘criminally undervalued’.
The event combined a combination of questions from Andrew, the live audience and Twitter.
The panel includes Andrzej Lukowski, Time Out’s Fringe Theatre editor and veteran recipient of the good, bad and ugly of theatre pitches; Honour Bayes, theatre editor for Fourth wall and a critic and blogger for Exeunt, Whatsonstage.com, and her own site, Theatre Workbook; Amber Massie-Blomfield, PR Director at Mobius Industries and battle scarred warrior on the front line of theatre PR; and Alexander Fleming the Senior Marketing Manager at the Lyric Hammersmith.
Proudly sponsored by Mobius: Supporting dialogue within the theatre industry.
Recorded at the Old Crown Pub at 33 New Oxford St, London on 19 September 2011.