Andrew Girvan

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Personal Marketing

Luke Murphy Welcomes Everyone to Twespians

After their first crack at the digital theatre PR whip, ‘Are we doing all we can?’, theatre/twitter meet-up Twespians rounded up another panel to tackle ‘Pushing it to its limits’, supported again by the lovely folks at Mobius.

With the digital world being so important, do we need to rethink the tried and tested methods that so many still rely on today? Can we learn from what people are doing in other disciplines? Is a fundamental shift required in how we perceive audience, community and promotion?

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Edinburgh Fringe Posters

Now that I’m a year on from graduating LIPA’s Music, Theatre and Entertainment Management degree I thought it was probably safe to publish my Management Research Paper, titled Towards defining a successful run at the Edinburgh Festival Fringe.

Abstract

The Edinburgh Festival Fringe is the world’s largest arts festival, an event with a 60 year history which remains three times bigger than its nearest competitor.

This paper examines a number of semi-professional companies presenting shows at the 2008 Fringe, their work competing against 2,100 other shows for the attention of audience members, press and promoters.

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Empty Auditorium

There comes a time where we are all asked to make presentations. For many, and I know I have been guilty of this in the past, it mainly tends to involve working out at incredibly short notice what you are going to say, scrawling it all down into something like a Word document and then copy and pasting the resultant spiel onto an obligatory Powerpoint as bullet points. Depending on how good you are at improvising, you then find yourself reading almost verbatim from the Powerpoint screen behind you, all but ignoring your audience and quickly skipping from slide to slide.

I’ve had to make a couple of important presentations recently: one in front of other management students telling them about the three month academic placement I was on working for Perfect Pitch in London, the other pitching ideas for a dissertation – my Management Research Paper – in front of classmates and academic supervisors. For both of the presentations I chose not to use Powerpoint and instead experimented with a web based alternative called Prezi.com

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