My trips up and down the escalators to the Tube every morning changed slightly over the weekend with all the standard theatre posters being replaced with Christmas themed versions.
It’s the first time I’ve been in London for an extended period this close to Christmas but it does make perfect sense that West End producers are bumping up their advertising campaigns and planting the idea of a West End show Christmas treat in the minds of consumers. The number of high budget, highly advertised shows around London has also spiked in the run up to the festive period with Peter Pan transfering it’s tent from Kensington Gardens to the O2 arena. Panto is of course the other market factor to contend with as regional theatres just outside London, local to the train season ticket toting, high earning commuters who arrive in the city centre every morning.
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