London Theatre | Andrew Girvan

Twespians Fringe: Theatre PR – Pushing it to its limits

By: agirvan

24-11-2011

Arts Marketing, Digital Theatre, Facebook, London Theatre, Marketing, New Media, Personal Marketing, Social Media, Twitter

After their first crack at the digital theatre PR whip, ‘Are we doing all we can?’, theatre/twitter meet-up Twespians rounded up another panel to tackle ‘Pushing it to its limits’, supported again by the lovely folks at Mobius.

With the digital world being so important, do we need to rethink the tried and tested methods that so many still rely on today? Can we learn from what people are doing in other disciplines? Is a fundamental shift required in how we perceive audience, community and promotion?

Twespians Fringe: Theatre PR – Are We Doing All We Can?

By: agirvan

20-09-2011

Arts Marketing, London Theatre, Marketing, New Media, News, Social Media, Twitter, Whatsonstage

Hosted by Whatsonstage.com deputy editor Andrew Girvan, the latest Twespians Fringe event brings PRs and journalists together with a panel discussion on ‘Theatre PR: Are we doing all we can?’

PR has been changing as an industry at the same rate that Twitter changes trending topics recently. Is theatre PR keeping up with the moving industry? We discus the good side and bad side of current theatre PR, where we can move forward and where we need to trim the fat in an industry that Lyn Gardner refers to as ‘criminally undervalued’.

The event combined a combination of questions from Andrew, the live audience and Twitter.

#CIAM: Will Digital Innovation be the future of theatre – Presentation Video

By: agirvan

06-05-2010

Conference, Copyright, Digital Theatre, London Theatre, Marketing, Television

This is the video from my Contemporary Issues in Arts Management conference paper, Will digital innovation be the future of theatre? The paper was delivered as the penultimate module of my Music, Theatre and Entertainment Management degree at Liverpool Institute for Performing Arts. To find out more about the conference, as well as the abstracts of all of my classmates delivering papers, visit artsconferences.co.uk.

There were a huge variety of papers, all covering contemporary issues which interested those speaking. They covered a range of topics, including music sync fees, social media and the evolution of the live music industry. To read the abstract for my paper as well as a little bit more about the topic itself, have a read of my previous #CIAM post. You might also want to follow the #CIAM hashtag on Twitter, where a variety of links are posted reflecting the reality young performing arts managers think they will be facing upon graduation.

#CIAM: Will Digital Innovation Be The Future Of Theatre?

By: agirvan

22-03-2010

Conference, Digital Theatre, London Theatre, New Media, Twitter

If you follow me on Twitter then you might have noticed that since Christmas I have been hash-tagging certain tweets as #ciam. The hashtag belongs to the penultimate module of my undergraduate LIPA life, Contemporary Issues in Arts Management, a series of guest lectures from members of the performing arts, music and entertainment industries which culminates in a student led conference the week of 12 April 2010 at Liverpool’s Contemporary Urban Centre.

As someone studying Music, Theatre and Entertainment Management being asked to deliver a 20 minute conference paper on a current issue in the industry opens up almost endless possibilities. This is probably a good thing as all 30 of my classmates will be delivering presentations. The fantastic thing about the conference, and indeed the course, is the huge range of perspectives people approach things from. To get a bit of an insight into the range of topics being covered have a look at the collated abstracts on the conference’s website.

Will Edinburgh Crush The New London Festival Fringe?

By: agirvan

25-11-2009

Fringe, London Theatre

No sooner was the idea of a London Fringe floated in the press yesterday than the soapboxes were quickly assembled and shouted from. The first article I read on the subject was in The Standard who obviously swallowed the London Fringe press release wholeheartedly, describing the idea of trying to run a large scale festival in London in August as “throwing down the gauntlet” to Edinburgh, an event with a 60 year history and international reputation.

Swiftly followed a Gruniad piece on the subject penned by Veronica Lee which pretty much covered my main concerns - that trying to set up a fringe festival in direct competition to Edinburgh would be a fruitless endeavour because the majority of companies, arts journalists and dedicated fringe theatre goers will have made the 400 mile trip north.

129 Theatre People To Follow On Twitter

By: agirvan

23-11-2009

Actors, London Theatre, New Media, Professional Performers, Twitter

Twitter is only as useful as the people you follow. Here are 100 theatre people to follow on Twitter so that you know what’s going on and keep you up to date. You’ll be surprised the number of people who follow you back, engaging in conversation with you. Remember to retweet and @reply to be active in your online community

Update: Thank you for all of the feedback on who to include in the list. Harnessing the power of other people’s Twitter lists and suggestions you made the list of 100 has now swelled to 129. Enjoy.

London Theatres

Follow them all in one click with Twitter Lists

1. @NationalTheatre The National Theatre on the Southbank, with six or seven productions in repertory at any one time.
2. @OldVicTheatre Led by Artistic Director Kevin Spacy. Original home of the National Theatre company.
3. @NTLive The National Theatre’s initiative to broadcast live theatre to cinemas.
4. @TheRSC The Royal Shakespeare Company (RSC) based in Stratford-upon-Avon but perform worldwide.
5. @RoyalOperaHouse Home of The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House.

London Theatre Review: Jest End at Jermyn Street

By: agirvan

18-11-2009

London Theatre, Theatre Review

Bringing a fantastically irreverant look at the West End to the West End, Jest End doesn’t miss a beat from start to finish. Having watched previews of the show online I knew Jest End was slick, taking well known West End numbers and replacing lyrics with a series of fast paced, tongue in cheek romps through musical theatre past and present.

Combining well choreographed chorus numbers with wonderfully witty solo performances the show doesn’t take any prisoners, unashamedly taking the mick out of Andrew Lloyd Webber, Cameron Mackintosh and just about everyone who has taken a part in a West End musical, or written one.