Andrew Girvan

Archive
Edinburgh Fringe

Towards Defining a Successful Run at the Edinburgh Festival Fringe

By: agirvan
01-09-2011
Edinburgh Fringe, European Theatre, Marketing, Personal Marketing, Professional Performers

Edinburgh Fringe Posters

Now that I’m a year on from graduating LIPA’s Music, Theatre and Entertainment Management degree I thought it was probably safe to publish my Management Research Paper, titled Towards defining a successful run at the Edinburgh Festival Fringe.

Abstract

The Edinburgh Festival Fringe is the world’s largest arts festival, an event with a 60 year history which remains three times bigger than its nearest competitor.

This paper examines a number of semi-professional companies presenting shows at the 2008 Fringe, their work competing against 2,100 other shows for the attention of audience members, press and promoters.

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Is Your Social Media Strategy Just Digital Flyering?

By: agirvan
04-05-2010
Edinburgh Fringe, Marketing, New Media, Social Media, Twitter

A number of weeks ago, before a major piece of uni work was originally due and the bereavement which postponed it, I was sent an email asking an interesting but pretty simple question: is it possible to generate theatre ticket sales from Twitter?

Having got the email, I set about straight away and tried to craft a succinct answer. I’m pretty pleased to say that the words I managed to get down into my iPhone at the time still form the basis of this post, but it was the decision to turn my answer into a blog post and do a bit more research, fleshing out my quick response, which has really delayed my answer to a seemingly simple question. So here we go… I think the number of commercial theatre productions and building based companies at least paying lip service to social media proves that as part of your marketing mix, social media should help you shift some tickets. But can a social media campaign alone help you fill your auditorium? Can you actually generate ticket sales through Twitter?

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EdFringe Discount Registration Deadline Looms Large… or Does It?

By: agirvan
10-03-2010
Edinburgh Fringe, Fringe, Marketing, New Media, Social Media

Edinburgh from Carlton Hill

As March settles in, making no signs of forgetting February’s weather, it seems crazy to think that it might be almost time to embark on another year of Edinburgh Fringe adventure. The next couple of weeks will prove busy ones in the offices of Fringe venues and producers across the UK and around the world as the reduced price Fringe registration deadline rolls around on Friday 19 March.

If you are bringing a show to the Fringe this year and don’t have all of your ducks in a row just yet don’t worry too much, Fringe registration only opened on 1 March and the final deadline for inclusion in the Fringe programme isn’t until 21 April 2010. So what is the cost of missing the early deadline a week on Friday?

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