Andrew Girvan

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Copyright

This is the video from my Contemporary Issues in Arts Management conference paper, Will digital innovation be the future of theatre? The paper was delivered as the penultimate module of my Music, Theatre and Entertainment Management degree at Liverpool Institute for Performing Arts. To find out more about the conference, as well as the abstracts of all of my classmates delivering papers, visit artsconferences.co.uk.

There were a huge variety of papers, all covering contemporary issues which interested those speaking. They covered a range of topics, including music sync fees, social media and the evolution of the live music industry. To read the abstract for my paper as well as a little bit more about the topic itself, have a read of my previous #CIAM post. You might also want to follow the #CIAM hashtag on Twitter, where a variety of links are posted reflecting the reality young performing arts managers think they will be facing upon graduation.

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Based on numbers from those following me and those I follow, I know as I hit my 2,000th tweet that I am by no way the world’s most prolific Twitter user. According to one of the many services set up to help you remember such things, I first joined Twitter on 19 January 2008. My first tweet, at this point being fed by my Facebook status updates, espousing my anticipation of Tim Burton’s Sweeny Todd, also included a link back to my Facebook profile. On reflection Sweeny Todd isn’t that great but I have since realised that I actually have bigger issues with Tim Burton and his insistence on casting Helena Bonham Carter in absolutely everything. This, I realise, is a matter for another time.

The matter at hand is that I have been an active Twitter user for some 2 and a bit years. In that time I have learnt a number of things about the micro-blogging platform which I think are worth passing on. I shall seek to do that below, hopefully keeping to the 10 points I have allowed myself. At the top of the post is a word cloud created from the 2000 tweets. I think the words which pop up most often, mainly “reading”, “theatre” and the selection of URL shorteners I have used, reflect that I have been using the tips I present below for the duration of my Twitter participation. I was both relieved and pleased that “theatre” was one of the most prominent words in the cloud. It would have been a bit embarrassing if it hadn’t been there.

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New Media vs The Music Industry
So this evening’s blog post seeks to answer one very important question, a question which to date no one has actually asked me but which I feel I should answer: why doesn’t Re:place Radio play Britney Spears? I know, now that I pose the question you are intrigued.

Well there are the overarching reasons such as I wouldn’t play Britney Spears on my podcast if you paid me and I think Re:place Radio’s tame A&R Man Mark McNeill would have something to say about it as well.

To really get to the bottom of why we as a podcast network can’t go and play any music we want I am first going to go through a brief explanation of the copyright surrounding recorded music, referencing Wikipedia where necessary so that you can go and draw your own conclusions about how the giants in the music industry at large have chosen to interact with the new media landscape.

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