I have used my blog to write about Glee before. Seeing the buzz the show was generating in the States I have to say I was intrigued as to whether the show would hit the mark on this side of the pond. At this point there is really no question about it, Glee is huge business. The show has rewritten music marketing and I personally believe is one of the best promotional tools musical theatre has going for it at the moment. So imagine my surprise when I heard the show would be dedicating its Halloween episode to Richard O’Brien’s 1975 cult classic, The Rocky Horror Picture Show. Musical marketing genius. Here’s why:
I would almost go so far as to argue that Glee has rewritten the rule of music publishing. “The Glee Effect” has led to weeks when 25 songs on the Billboard Top 100 Charts have been songs from the show. Not only do recordings of numbers sung by the cast, released straight after that week’s broadcast for sale on iTunes, but original recordings of the songs the show has covered see huge sales.
Read More
