After their first crack at the digital theatre PR whip, ‘Are we doing all we can?’, theatre/twitter meet-up Twespians rounded up another panel to tackle ‘Pushing it to its limits’, supported again by the lovely folks at Mobius.
With the digital world being so important, do we need to rethink the tried and tested methods that so many still rely on today? Can we learn from what people are doing in other disciplines? Is a fundamental shift required in how we perceive audience, community and promotion?
Hosted by Whatsonstage.com deputy editor Andrew Girvan, the latest Twespians Fringe event brings PRs and journalists together with a panel discussion on ‘Theatre PR: Are we doing all we can?’
PR has been changing as an industry at the same rate that Twitter changes trending topics recently. Is theatre PR keeping up with the moving industry? We discus the good side and bad side of current theatre PR, where we can move forward and where we need to trim the fat in an industry that Lyn Gardner refers to as ‘criminally undervalued’.
The event combined a combination of questions from Andrew, the live audience and Twitter.
Now that I’m a year on from graduating LIPA’s Music, Theatre and Entertainment Management degree I thought it was probably safe to publish my Management Research Paper, titled Towards defining a successful run at the Edinburgh Festival Fringe.
The Edinburgh Festival Fringe is the world’s largest arts festival, an event with a 60 year history which remains three times bigger than its nearest competitor.
This paper examines a number of semi-professional companies presenting shows at the 2008 Fringe, their work competing against 2,100 other shows for the attention of audience members, press and promoters.
I have used my blog to write about Glee before. Seeing the buzz the show was generating in the States I have to say I was intrigued as to whether the show would hit the mark on this side of the pond. At this point there is really no question about it, Glee is huge business. The show has rewritten music marketing and I personally believe is one of the best promotional tools musical theatre has going for it at the moment. So imagine my surprise when I heard the show would be dedicating its Halloween episode to Richard O’Brien’s 1975 cult classic, The Rocky Horror Picture Show. Musical marketing genius. Here’s why:
I would almost go so far as to argue that Glee has rewritten the rule of music publishing. “The Glee Effect” has led to weeks when 25 songs on the Billboard Top 100 Charts have been songs from the show. Not only do recordings of numbers sung by the cast, released straight after that week’s broadcast for sale on iTunes, but original recordings of the songs the show has covered see huge sales.
You might wonder why it’s all quiet on the Western Front. By Western Front I mean my blog. On 19 July 2010 I took up the job of Acting Deputy Editor at Whatsonstage.com, the UK’s biggest theatre website. I can say without doubt that the reason I got the job was because of this blog, but I admit that should not be a reason for not giving it enough attention now.
The real reason that I haven’t been updating my blog as frequently as I would like is because I am spending all day blogging at the moment, writing news stories, reviews, gossip pieces, interviews, introductions for photo galleries and video stories. On top of that I am also editing and uploading reviews, features and interviews.
It’s been far too long since I’ve managed to get a post up on here. The main reason for that is that I’ve recently started working for Whatsonstage.com as their Acting Deputy Editor. Its a fantastic job, and one that I would not have been able to get without the experiences that posting on this blog and interacting with all of you have brought me.
The purpose of the five blog posts which proceed this one, which you might have noticed were quite a different style of post to my normal ramblings about the state of theatre and social media, were actually part of a bigger experiment to see if I could create content on the go at the same level of quality as I can when sitting at my Macbook. All of the Amsterdam posts which I uploaded before this one were created entirely on my iPhone.
Having spotted in my Rough Guide and cycled past it on my bike tour I was determined to consume the theatrical offering of Boom Chicago, an English language comedy/improv/cabaret venue in the heart of the city’s cultural centre.
There isn’t much English theatre on offer in Amsterdam, and neither there should be, if a culture is to be represented, examined and better understood through traffic on the stage then it should be done in the mother tongue, how else is it to speak to its audience? It could be argued that Boom Chicago fits within this statement as more tourists performing to tourists. The mainly American accented cast had a Dutch speaker amongst them and made enough Dutch language and political jokes to keep locals feeling that they were in on something the rest of us weren’t, but the main comedy offering was one of universal appeal and was genuinely funny.
This is the video from my Contemporary Issues in Arts Management conference paper, Will digital innovation be the future of theatre? The paper was delivered as the penultimate module of my Music, Theatre and Entertainment Management degree at Liverpool Institute for Performing Arts. To find out more about the conference, as well as the abstracts of all of my classmates delivering papers, visit artsconferences.co.uk.
There were a huge variety of papers, all covering contemporary issues which interested those speaking. They covered a range of topics, including music sync fees, social media and the evolution of the live music industry. To read the abstract for my paper as well as a little bit more about the topic itself, have a read of my previous #CIAM post. You might also want to follow the #CIAM hashtag on Twitter, where a variety of links are posted reflecting the reality young performing arts managers think they will be facing upon graduation.